⅓ of all pets in the US have a social media profile. That’s a lot of prying eyes…To extend Schwab’s “You could’ve done better” campaign across non-traditional channels, we enlisted a few of the top animal creators on TikTok & Instagram to highlight their owners' questionable life choices. We made 4 social-first spots that aired alongside 4 creator-made spots, accumulating massive social engagement across TikTok and Instagram. So pay no attention to the laser pointer, and remember that sometimes, you could’ve done better...same goes for where you invest. Your pets are watching you.