What better way to get to know something than over a beer? What about if the beer has a flavorful connection to products offered by Schwab? Based on insights from RYA — that this audience loves craft beer and pop ups — we partnered with local Texas breweries to serve beers that matched someone’s investing tastes.

Schwab on Tap is a beer tasting experience created to introduce the world to Schwab’s 40+ Thematic Stock Lists. People can sample and learn about investment themes that match their personal interests. Do you care about the environment? Then invest in Schwab’s Renewable Energy stock list.  If you love your pet, then the Pet Passion list is for you.

Schwab on Tap has been ‘popped up’ in public events, like the Charles Schwab Challenge and Mule Alley in Fort Worth, and in client and employee events all around the country.