47% more likely to WATCH [dating shows]

47% more likely to WATCH [dating shows]

47% more likely to WATCH [dating shows]

SOURCED FROM RYA™

DRIVING YOU CRAZY | DRIVE

Buying a car is a long term relationship and a test drive is like a first date. What happens when you have to pick your mate based on how they drive? Find out in the dating show Driving You Crazy from Drive by Santander.

Our RYA data showed us that the single most popular genre for this audience is romance (which we hardly ever see!). So that inspired us to make a dating show to promote the launch of Drive, an app from Santander that helps car-buyers get pre-qualified for a loan and find the right match for their budget.

Credits
Creative Director: Andrew Miller
Senior Art Director: Calvin Lyte
Art Director: Emily Galvelis
Copywriter: Nicole Beraud
Strategy: Leslie Walsh, Mark Himmelsbach
Production: Maddy Price
Credits
Creative Director: Andrew Miller
Senior Art Director: Calvin Lyte
Art Director: Emily Galvelis
Copywriter: Nicole Beraud
Strategy: Leslie Walsh, Mark Himmelsbach
Production: Maddy Price