119% MORE LIKELY TO BE INTERESTED IN [MAPS]

119% MORE LIKELY TO BE INTERESTED IN [MAPS]

119% MORE LIKELY TO BE INTERESTED IN [MAPS]

SOURCED FROM RYA™

180° A GLOBAL TREASURE HUNT | WINDSTAR CRUISES

Building on Windstar’s brand positioning: 180 Degrees from Ordinary, we hid clues in 180 film clips, each representing 1 degree from ordinary.

Our RYA data showed us an audience insight that we have never seen — this audiences loves cartology and board games — so it’s no wonder a global treasure hunt was wildly successful!

Credits
Executive Creative Director & Concept: Andrew Miller
Art Director: Emily Galvelis
Strategy: Leslie Walsh, Mark Himmelsbach
Production: Aaron St. Jean
Credits
Executive Creative Director & Concept: Andrew Miller
Art Director: Emily Galvelis
Strategy: Leslie Walsh, Mark Himmelsbach
Production: Aaron St. Jean

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